The video above is a short but powerful message from Ford regarding their sustainability efforts. Often times when we think of pollution, CO emissions from cars jumps to mind, which makes this video all the more impactful. It is very encouraging to see a company in an industry notorious for pollution and waste, to take a stance that will reduce it’s harmful impact. What struck me most of this video, was the company’s determination to publish an annual report that does not necessarily paint them in the best picture, rather it forces them to confront what is wrong with their practices. This allows them to strategize ways to improve, such as their commitment to reducing waste and recycling aluminum.

The video is so inspiring, my next car may very well be a Ford!